Marketing Master Class

Getting a deeper understanding of the principles of marketing know-how and concepts at this BPN seminar.

Price: 3400 KGS
Participants: max. 40 people
Language: English with Russian Translation
Lunch: included in the price

Trainer: Markus Kramer

Markus Kramer, a world-class consultant with years of experience in marketing and branding in companies such as Harley-Davidson and Aston Martin, Fossil, Nokia, Miele, Ferrari.

Target Group of the Marketing Master Class with Marcus Kramer

Entrepreneurs, managers of companies, wishing to raise their brand and sales of goods and services to a qualitatively new level.

Goal of the Marketing Master Class with Marcus Kramer

• Getting a deeper understanding of the principles of marketing know-how, concepts, and the ability to apply the skills learned in practice.
• Market research and understanding of the client’s needs for creating a differentiated, value proposition.
• Definition of product, price, promotion, location, personnel, processes, with the emphasis on marketing communications, Digital and CRM.

• Homepage: Markus Kramer
• Twitter: @markus_kramer

Content of the Marketing Master Class with Marcus Kramer

• Strategic marketing.
• Evolution and brand value.
• Marketing – mix.
• Customer-oriented and the process of organizing a unique sales point is your USP (unique selling point).
• Marketing communications.
• Customer relationship management (CRM).
• Building a marketing plan.